Increasing revenue through advanced communications
Can technology improve your business’ revenue figures?
Develop three main income streams: boosting passenger experience, maximize advertising conversion rates and increased value in new contract.
Increase cross-selling opportunities and generate new business models through cutting-edge technology
New technologies offer state-of-the-art solutions combining communications and software
Teldat’s added value
See how Teldat´s more than 30 years’ experience in corporate communications can boost new solutions.
- Passenger - Boosting cross-selling
- Advertising - Maximize conversion rates
- New Contracts - Increase your added value
Which added-value services do passengers expect from a bus company now and in the near future?
The market, as a result of a number of technological advances directly related to 3G/LTE connectivity, is beginning to introduce new services that are being quickly demanded by passengers as a standard part of their bus trip. Whether these state-of-the-art features are offered and seen by the customers as added-value elements that save them time or increase the comfort of their trip will bring about a new opportunity to sell new services.
Attract new types of passengers
Travel agencies services
How can technology improve advertising medium which increase advertisers ROI and justify higher investments on advertisement?
There is a total different approach to advertising when technology is employed. Advertisements are transforming from static to dynamic media, enabling the allocation of ads at precisely the right moment in time and at the correct location of a bus trip for a specific user. This is what is known as Contextual Advertising, and it works in a way that the ads themselves are selected and then served by automated systems based on the identity of the user and the content displayed.
Make a difference when it comes to bidding for new contracts.
In the same way that the market demands the implementation of the latest technologies, so do the passengers, asking for broadband transmission, wireless connectivity, on-board entertainment or real-time capabilities. These state of the art features are present in order to provide punctuality services that, at the end of the day, ensure the passengers’ satisfaction. In turn, all these features are taken into account significantly by both the public government and private corporations upon awarding new contracts.
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It is a fact that online booking agencies are synchronized with airlines and railway operators to provide flexible tickets. Similarly, cloud-based applications coordinate with on-board consoles and mobile apps allow the perfect synchronization of users, fare collection and bus agencies for flexible fares and maximization of occupation rates on buses.
On-board entertainment has been deployed for decades in long distance flights using “seat-back screens”. Newer technology like smartphones and tablets provide 90% of the passengers with a portable screen which does not need to be maintained by operators. This “Bring Your Own Device” strategy provides the perfect breeding ground to save on maintenance and investment costs and provide added-value services. Newer compression algorithms and better video reproducers as well as newer LTE (LTE-Advance) and Wi-Fi (802.11ac) technologies support VoD and TV broadcasts on the various devices. As a growing market there are numerous providers specialized in the combination of all these technologies.
Providing reliable passenger connectivity through a combination of the latest communication technologies and multiple operators in combination with HotSpot solutions in the market enables the prioritization of different user profiles for premium services. HotSpot solutions in the market enable the registration of users, gathering almost any kind of information from social network profiles and frequent user numbers to contact details or preferences from surveys. All this information can be stored in a database, and targeted marketing platforms available in the market allows targeted marketing to be created for these profiles.
The common ground for the technological revolution that is taking place right now is the cloud. All the features previously mentioned are, in some way or another, feeding it and continuously exchanging information with it. This real-time inter-connection is only possible by installing an advanced communications platform on the bus fleet.
This is the pillar that will provide high density on your buses with: Wi-Fi, simultaneous connections to telecom carriers or GPS. This will allow the combination of improved passenger experience (Internet connectivity and entertainment solutions) with other areas such as, monitoring/tracking capabilities of fleet vehicles, video surveillance (CCTV), ticketing or dynamic marketing.
High Density Wi-Fi
It comes without saying that all necessary accessories, such as antennas, are provided by Teldat and has our endorsed supervision, so that the maximum level of signal and operability is ensured under any circumstances.
Load Balancing and Bandwidth Aggregation
Dynamic Link Selection & Bandwidth Prioritization.
Teldat has a huge advantage in comparison to other on-board router manufacturers. Our communications devices are based on a proprietary operating system which offers high-level advantages that are requested by the most demanding sectors in the economy, such as the financial sector, telecommunication carriers and public government. That is why manufacturers without this experience are unable to match Teldat’s added value.
As a real example of the diverse functions this feature offers, the video surveillance cameras (CCTV) installed on Boston’s bus fleet could be monitored in real-time in the police cars near buses via Wi-Fi and uploaded at depots through Wi-Fi reducing data usage of the SIMs.
Download Boston Case Study
Other features that are also present in our H2 communications platforms include:
Rugged hardware design, to minimise maintenance costs and outages for the bus operator.
- SIP Server and GSM Gateway.
- IPSec, firewall and encrypted communications.